Sex sells art …. again
September 18, 2008, 1:40 pm
Filed under: Arts Marketing / Audience Development | Tags: arts marketing, audience development, exhibitions, sex sells art, some engaged arts attendees, visual arts
Filed under: Arts Marketing / Audience Development | Tags: arts marketing, audience development, exhibitions, sex sells art, some engaged arts attendees, visual arts
Had to have a cheecky smile as I read the Guardian yesterday. The national gallery must be commended for their campaign to frame all of their Dutch Masters exhibition in a mock red light district within the venue.
Complete with controversial ‘hooker’ museum attendants (I really want to see the job description) this is, if nothing else, a great PR coup that has commanded a full page in the Guardian as a great starter for ten.
Some may mock this brash link, cheap shot, the politically sensitivity of female sexploitation but I admit I love the cheeky angle with tenious link to content … and obvious appeal to male ’some engaged’ arts attendees …
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