Jamie Perry


Sex sells art …. again

Had to have a cheecky smile as I read the Guardian yesterday. The national gallery must be commended for their campaign to frame all of their Dutch Masters exhibition in a mock red light district within the venue.

Complete with controversial ‘hooker’ museum attendants (I really want to see the job description) this is, if nothing else, a great PR coup that has commanded a full page in the Guardian as a great starter for ten.

Some may mock this brash link, cheap shot, the politically sensitivity of female sexploitation but I admit I love the cheeky angle with tenious link to content … and obvious appeal to male ’some engaged’ arts attendees …