Filed under: Arts Marketing / Audience Development, about this blog | Tags: pragmatist, theorist, work, planning, strategy, ranting
Oh my oh my… I’m a pragmatist. Mock me. Shock me. Tell me I’m impulsive, short sighted and not strategic.
Oh my oh my … You are a theorist. You can’t get anything done. You have your head in the clouds. Your talk is noodling twaddle.
For the record I find the above simplied example of shortsighted pragmatism such a bore. I am indeed a pragmatist but having worked planning communications strategy for many years can use this experience to work strategically when required without the crutch of the aforementioned plan.
The main problem with us pragmatists is that we are far too busy delivering work (often based on the considered needs of others) to explain the theory or reasoning behind our actions.
Result: things get done, are effective but leave some people feeling unheard and the pragmatist open to criticism.
The alternative is what. Well we could spend time debating the way forward, examing different theories basied on personal opinon, best practice and being inclusive and choose a way forward.
Result: The same – that’s what we pragmatists do anyway - we just don’t have time to discuss this into the realms of infinity.
…. Not sure what I’m trying to illustrate here as obviouly I have not planned it out …. so with my compulsive, impulsive torrent of unsubstansiated mindless drivel over … I better get on with some work.
Filed under: Arts Marketing / Audience Development | Tags: arts marketing, audience development, exhibitions, sex sells art, some engaged arts attendees, visual arts
Had to have a cheecky smile as I read the Guardian yesterday. The national gallery must be commended for their campaign to frame all of their Dutch Masters exhibition in a mock red light district within the venue.
Complete with controversial ‘hooker’ museum attendants (I really want to see the job description) this is, if nothing else, a great PR coup that has commanded a full page in the Guardian as a great starter for ten.
Some may mock this brash link, cheap shot, the politically sensitivity of female sexploitation but I admit I love the cheeky angle with tenious link to content … and obvious appeal to male ’some engaged’ arts attendees …