Marketing Street Art

I’m loving my job at the moment it provides a unique challenge every day. Today was a good day. When things swing your way and strategic partners buy into your ideas it feels really sweet.

In Coventry CVOne everything in the inner ring road for the council and in my experience do a great job. From city centre marketing, street cleaning, conferences and retail development they pitch in really well.

I met with one of their team this morning who run with a quite wacky idea and saw the potential for the city. As a museum and gallery marketing team we are going into uncharted territory promoting a street art exhibition.

The very nature of the artform means that many of the artists are any establishment. Therefore getting approval for marketing images within a brand identity has been challenging. However it has provided some unique opportunities that I look forward to sharing through this blog as it unfolds…